1/9/2023 0 Comments Youtube active users![]() YouTube ads work, and the stats prove it. 70% of people have bought a product after seeing it in a YouTube ad From 2020 to 2021, the platform generated a 25% year-over-year increase in ad revenue. YouTube advertising revenue has had consistent year-over-year growth. YouTube saw a 25% YoY increase in ad revenue from 2020 to 2021 YouTube is a promising advertising platform for brands, generating over $8.6 billion in advertising revenue in the fourth quarter of 2021 alone. YouTube generated $8.6 billion in ad revenue in Q4 2021 To understand if you should invest your marketing budget into YouTube ads, let’s dig into some YouTube ad stats. YouTube is a popular social media advertising platform. (There’s no data on other genders at this time.) YouTube ad statistics YouTube users skew maleĥ3.9% of YouTube users are men and 46.1% are women. The largest age group using YouTube is between ages 15-35ħ7% of internet users between ages 15-35 are on YouTube, along with 73% of users aged 36-45, 70% of users aged 46-55 and 67% of users aged 56+. The United States accounts for the largest percentage of YouTube’s web traffic at 15.6%, followed by India with 9.9% and Japan with 5.2%. The three countries accessing YouTube the most are the United States, India and Japan It’s fair to assume that YouTube has a diverse user base and your business can likely connect to your target audiences. YouTube is visited by nearly a quarter of the world’s population, boasting 2 billion monthly active users. ![]() YouTube has over 2 billion monthly active users Let’s cover some of YouTube’s main demographics. When launching a video marketing strategy, you need to know if the platform’s demographics match your target audience. We have a list of 30 must-know YouTube statistics to help you understand how the platform is being used right now. If you’re looking to ramp up your video marketing strategy in 2022, you’re probably researching YouTube.
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